Infiniti

Infiniti use email campaigns to collect test drive leads as well as Brochure requests. Below is an example email, which features a test drive link. When brochure requests are needed an extra button is added underneath the original one.

This campaign was usually run for a month with a set target of how many leads are needed.

The call to action lead customers to a data capture form, where they entered their details and were then later contacted via their preferred method.

Fiat

With Fiat we have run quarterly test drive campaigns as well as brochure request campaigns. Below is an example of a test drive email.

A target number of leads was set which we worked towards. Once delivered it resulted in budget extensions.

The call to action lead customers to a data capture form, where they entered their details and were then later contacted via their preferred method.

Jeep

Jeep campaigns worked very much in the same fashion as Fiat, gathering leads for test drives and brochure requests.

The call to action lead customers to a data capture form, where they entered their details and were then later contacted via their preferred method.

MG

MG worked with test drives rather than brochure requests. An example email creative can be seen below.

The call to action lead customers to a data capture form, where they entered their details and were then later contacted via their preferred method.

Maserati

Maserati used two creatives to collect test drives for two different car models.

The call to action lead customers to a data capture form, where they entered their details and were then later contacted via their preferred method.